Vero Bielinski: "In the future It will be harder and harder to be or to feel individual in our world."

blogathon 8

Noorderlicht: Could you say in what sense your project relates to the overall festival theme, from a personal point of view? Where in this bigger picture do you feel your work fits in?

Vero Bielinski: Subcultures - like the Brooklyn Hipsters which I portrayed - are everywhere in the world and it is really important to read their message in a sociological way, and the visual way helps us to look behind the big front. The groups rise because of a „Cry Freedom“. Always I feel attracted to artists quarters and their subcultures. In 2009 I made a project about the artist district in east London/Shoreditch and 2013 in Berlin. During my practical semester in New York city 2012 I found an apartment in Brooklyn Williamsburg in the most famous Hipster street in the world, the Bedford Avenue. Clueless, I was overwhelmed with the Hipster scene. Day in, day out I could watch and study them. Quickly I decided to go on an adventure to analyze this subculture in that street in a photographic project. More and more i noticed how important this scene is for our society. We absolutely live in abundance. Everything is about profit, superficiality and our youth's attitude to life contains the slogan YOLO (You Only Live Once).

Most Subcultures establish with a music interest like EMO (emotional rock), Hip Hop, Punks, etc. The focus in the Hipster scene is fashion and aesthetics. Our young generation grew up with Facebook, twitter and fashion blogs, where you have to draw attention to and stage yourself in public. In the future It will be harder and harder to be or to feel individual in our world.

Hipster - an urban, superficial and consumption orientated subculture, full of longings for individualism has the origin in New York City. Fashion is their strongest means of expression. They use the streets as a stage to see and to be seen. I show with my portraits the sensitivities of individuals, who desperately pursue uniqueness, but without noticing that they already wear an uniform. With aspects like clothing, posture, gestures and the environment I can tell stories about individuals and decelerate the world a little bit to draw attention to personalities.

Noorderlicht:  Based on your experience working with different communities and individuals who are affected by this 'crisis of agency', what impression did you get about the likelihood that common people can regain such a sense of agency? Do you feel there are grounds for a realistic hope for improvements?

Vero Bielinski: Of course. Hope is the belief in the future, one of the strongest feelings. Without hope the human beings could not survive. There are so many hard situations in our life we have to manage and with hope we can get through. Hope is always there.

Noorderlicht:  What is the audience that you'd hope would look at your project / series? Who should see this work?

Vero Bielinski: Everybody!