The Hilfiger brand name is associated with clothing and bedding. The exclusive products claim to be American, while they are made almost anywhere and everywhere in the world. In 2001 Hoffmann (b. 1959) photographed the production of Hilfiger 'Old Glory' bedspreads, inspired by the American flag, as they were made by farmers in the western Chinese province of Zhejiang. They receive less than $3 for a product that costs $300 in America.

Hoffmann, connected with the British agency Network Photographers, moved to Shanghai eight years ago and was the first photojournalist to be allowed to locate outside Beijing since 1949. In 2002 he was the co-founder of the DocumentCHINA agency.

More information: Document China

Photo's: courtesy DocumentChina